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Retail Digital Marketing

Digital Signage creates a new out-of-home frontier

National Post SupplemenT
Digital Signage

Almost three quarters (72 percent) of adults age 18 plus have seen digital Out of Home (OOH ) ads in the past month according to the Out of-Home Marketing Association of Canada (OMAC ). Indoor advertising in place based venues had the highest recall at 63 percent.
One half of Canadian adults claim to take action after seeing digital out-of home advertising, with 66 percent of young adults aged 18-24 responding.
Seventy eight percent of Canadians call it “attention-grabbing” and 71 percent consider it “interesting to look at”. Almost a third say they would text in response to a digital out-of-home for special events, promotional offers or coupons.
  The inherent capability of digital signage to brand and merchandise simultaneously makes it a powerful communications instrument.

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